BRIEFING A PHOTOGRAPHER

A successful photographic assignment begins with clear instructions from the client to the photographer:

  • What is your vision? 
  • What is the story you wish to portray?
  • Who is your target audience?
  • Where is the assignment taking place?
  • Are there time restrictions as to when the shoot can take place?
  • Are there challenges with the site, ie difficult access?
  • How many photographs do you require?
  • Are they for the web and/or the print medium?
  • What size and orientation?
  • When do you require them?
  • What is the budget you are trying to work with?